Sonic Kicks Collaboration Media Campaign

Sonic Kicks is a conceptual shoe collaboration series with Adidas x Sega Sonic Team. The collaboration consists of a four shoe series, with shoes designed around three of the original four characters in the series. Sonic the Hedgehog, Amy Rose, and Knuckles the Echidna. The fourth shoe is a limited edition Shadow the hedgehog shoe.

The goal of this project was to design a advertising campaign surrounding the launch of the shoe collaboration. This consisted of signage and billboards that woould be placed around local malls and shopping centers.